Design Studies

The Bachelor of Arts in Design Studies is a dynamic, interdisciplinary program that offers a robust foundation in both the practical and theoretical aspects of design.

As students embark on this academic journey, they engage with a curriculum that develops their fundamental design skills and introduces them to advanced design software and technology. The program fosters a deep understanding of design thinking methodologies, enabling students to tackle complex problems with innovative solutions. Moreover, students delve into the rich history and theory of design, exploring its socio-cultural, political and technological influences. This comprehensive approach ensures that graduates are not only proficient in design techniques but also appreciate the broader context of their work.

Recognizing the interdisciplinary potential of design studies, the Bachelor of Arts in Design Studies integrates practical design skills with historical and business perspectives. It aims to create well-rounded professionals who understand the evolution of design, its influence on society, politics and culture, as well as its application in business. By incorporating the areas of Industrial Design, Visual Communication Design and Interior Design, along with art and design history, studio arts and business management, the program equips students to assume roles as project managers in design firms or business officers in design consulting companies, bridging creativity and commerce. This fusion of artistic creativity, design thinking and commercial engagement not only boosts employability but also nurtures a generation of adaptable design pioneers. Beyond technical skills, the program emphasizes critical soft skills such as effective communication and collaboration, preparing students for diverse roles in the design industry while addressing contemporary issues like sustainability and social responsibility.

Course Highlights

Purdue’s three design areas—Industrial Design, Interior Design, and Visual Communication Design — are prestigious and hold high national rankings. Students of the BA in Design Studies benefit from the same foundational education in design and craftsmanship as their BFA counterparts. This approach not only ensures that students acquire solid design skills, but also cultivates a refined appreciation and understanding of trends across various design domains.

The program features several unique courses that collectively enhance students' understanding and skills in both design and business realms. Certain courses are designed to equip students with creative problem-solving methodologies tailored for technological challenges, fostering innovative thinking. Others delve deep into market dynamics and consumer behaviors, which are essential for integrating design strategies with market needs. Additionally, some courses prepare students to transform creative designs into successful business ventures. Overall, these courses ready students to be leaders in design, adept at managing projects, understanding market trends, and driving innovation.