Marketing

Purdue University in West Lafayette

Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.

You will learn communication, teamwork and analytical research skills with real-world problems in case-based marketing classes. Combining analytical and creative skills, you’ll be prepared to conduct market research, analyze trends, or develop a new product or service. You’ll learn to think “big picture” as you create marketing strategies to develop the sales revenue for your firm.

Daniels School of Business graduates are prepared for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations in companies like Nielsen, PepsiCo, General Electric, Amazon, Deloitte, and Eli Lilly.

Meet Our Students: Leandro Ortiz

Leandro Ortiz was drawn to Purdue’s business school by the high level of education and professional development opportunities offered. As a Marketing major, he takes a diverse array of business classes, which allows him to develop into a well-rounded business professional. Additionally, his role as a leader in the Purdue Marketing Association demands continued growth and an ability to network.

Leandro has acquired internships as a marketing strategy intern at Martin Vintage, a marketing intern at Keystone RV, and an account management intern at Energy BBDO. These experiences aided him in realizing which industry he wants to pursue after graduation.

Plan of Study

Marketing, BS

Marketing Webpage

Transfer to Marketing

Purdue admits to individual majors. Transfer students must meet Purdue's overall transfer criteria, as well as any major-specific requirements. Before you apply, check the closed programs page to confirm this major is open to transfer students. If it is, refer to the information below for major-specific transfer criteria.

Minimum GPA: 3.5

Additional Requirements: Must have a grade of B or better in any college level calculus class.

Contact Information

A.J. Frigo
(765) 496-0264
businessundergrad@purdue.edu

Daniels School of Business

Careers in Marketing

Careers in Marketing:

Marketing analyst for a global performance marketing firm
Marketing manager for a US-based IT security consulting firm
Marketing strategist for a national retail chain
Marketing analyst for a global signal transmission manufacturer