Visual Communication Design (Graphic Design)

Purdue University in West Lafayette

The Purdue University Visual Communication Design (VCD) program develops students as problem seekers and solvers with the capability to plan communication strategies and form effective visual products. The curriculum is structured to prepare students for a profession that is evolving rapidly and influenced by computer technology advances. Students are prepared to master the technical and conceptual skills involved in typography, image generation, visual structure, color design and composition, as well as to conduct research, think conceptually, work collaboratively in teams, articulate and present ideas, and critically evaluate the form-making process.

Our program provides students with a broad background and thorough understanding of both medium and message, so that they can combine words, ideas, and images in original ways to convey information and promote ideas to targeted audiences.

Note: An art portfolio is not required to apply to VCD. Students are required to pass a selective portfolio review in their sophomore year to advance in the program. Selection is based on their development as a designer, as shown by their art and design work at Purdue. Those not passing review work closely with an academic advisor to plan other majors and career paths. Current acceptance rates are available from advisors.  

Visit the VCD website to learn more about the program and see examples of student works.

All liberal arts majors prepare students with the skills identified as contributing to managerial success:  communicating and listening well, possessing insights into others, creative/critical thinking, problem solving, and the ability to make connections across complex ideas.